AI Insights · Timothy · July 2022
Top 5 Wellness Apps Performance in the US for Q2 2022
Explore the performance trends of the top 5 wellness apps in the US during Q2 2022, including weekly downloads, revenue, and active users.
The second quarter of 2022 saw notable trends in the performance of the top 5 wellness apps on a unified platform in the United States. Here’s a detailed look at their weekly downloads, revenue, and active users.
Calm showed a steady revenue stream, starting at around $1.2M at the beginning of April and peaking at $1.36M in the last week of April. By the end of June, revenue had decreased to approximately $941K. Weekly downloads for Calm peaked at about 186K in late April before declining to roughly 83K by the end of June. Active users fluctuated, starting at 1.7M and ending the quarter at around 1.5M.
Headspace: Sleep & Meditation experienced a peak in weekly revenue in mid-April at approximately $634K, maintaining an average of around $570K through the quarter. Downloads hit a high of about 51K in early May but gradually declined to around 28K by the end of June. Active users peaked at 832K in mid-April, decreasing to approximately 670K by the end of the quarter.
Waking Up: Meditation & Wisdom saw its weekly revenue peak at roughly $236K in late May, with a consistent average of around $180K throughout the quarter. Downloads remained relatively stable with a slight peak at about 4.8K in mid-June. Active users hovered around 47K at the start of the quarter, slightly decreasing to about 41K by the end of June.
Paired: Couples & Relationship experienced a significant increase in weekly revenue, peaking at approximately $273K by the end of June. Downloads surged from 46K at the start of April to nearly 140K in the last week of June. Active users also saw a substantial increase, starting at about 219K and reaching over 403K by the end of the quarter.
Reframe: Drink Less & Thrive had its highest weekly revenue in mid-April at around $177K, tapering off to about $129K by the end of June. Downloads peaked at 11K in mid-April but dropped to about 4.9K by the end of June. Active users remained relatively steady, fluctuating between 39K and 44K throughout the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.
